The Life Brand

It is soooo sad to hear about Steve Irwin, aka "The Crocodile Man". Our hearts go out to his family and friends. It was as if he was invincible. He made the fact that he was exhuberant about life a true brand. What a gift to us, showing us how to be greatful and excited about all life. I believe that is what we all should do in business. Show the world the life and love inside of ourselves and make that part of our personal brand no matter what we do. If brands are judged based on recognition, then Steve was a trail blazer. I know I'll never forget him. Let's all take a lesson from Steve and learn how to make ourselves a true brand with dignity, quality, love and respect in life.